beware of the doghouse
A microsite that supported the big Beware of the Doghouse Valentine's Day campaign from JC Penny and Saatchi & Saatchi, NY.

One of the very first websites to use Facebook Connect. Facebook still links to it as an example of how to create a Personalized Experience through their Facebook Connect technology.

Site users to put their loved ones in the "doghouse" and set a jewelry item that needed to be purchased if they wanted to get out.

Recipients "doghouse" status was posted on their Facebook wall so they could be shamed in front of their friends.

Recipients could be released--sending a release post to their wall--if they made the right decision and purchased a piece of jewelry for Valentine's Day.

type: Microsite
client: JC Penny
agency: saatchi & saatchi, ny
production: samson's barber