shiny suds
A viral video piece for Method to help promote the Household Product Labeling Act sponsored by Minnesota Senator Al Franken.

The spot featured a mother who was forced to shower with creepy animated bubbles who were the toxic chemicals left behind from her cleaning products.

I was in charge of seeding the viral. The client goal was 200,000 views in two months.

The video was a niche-hit and garnered almost 800,000 views, thousands of comments and blog posts before it was pulled after only 7 days.

type: viral video
client: method
agency: droga5
seeding: rubber republic
creative director: ted royer